Special Fragrances and Where to Find Them: Florence Edition
Florence is a city where beauty lives in every corner — from its Renaissance palaces to its sunlit streets, art is woven into daily life. For perfume lovers, the city is also a treasure trove of scents, a place where fragrance becomes a portal to memory, ritual, and personal expression. In this guide, we explore three of the most captivating destinations for special fragrances in Florence, each offering a unique encounter with scent, design, and Florentine culture.
© Sigurd Magnor Killerud
Boutique & Museo Lorenzo Villoresi
Via de’ Bardi, 12
Lorenzo Villoresi is an iconic Florentine perfumer whose creations blend tradition, art, and sensory storytelling. His perfumes are a bridge between classical elegance and contemporary sensibility, each composition a story told through raw materials, textures, and the subtle poetry of scent.
© Sigurd Magnor Killerud
The Store
Stepping into the Villoresi boutique is like entering a private salon in a Renaissance palazzo. Warm woods, crystal chandeliers, and ornate stuccos surround you, while walls lined with bottles and accessories form a museum-like tableau. You can also explore the Museo Villoresi, an immersive multisensory journey into the enchanting realm of perfume. At Lorenzo Villoresi, fragrance is not a product but an experience: a space to linger, explore, and allow scent to reveal its layers. Beyond perfumes for the person, the boutique showcases home fragrances, candles, and rare accessories, each echoing the maison’s dedication to craft.
Three standout creations to discover here
© Sigurd Magnor Killerud
Teint De Neige Body Cream: Creamy and floral, a tactile immersion in the elegance of Villoresi’s palette. A soft, powdery veil on the skin. Romantic, airy, almost dreamlike, it feels like vintage silk brushed against the body. More than a cream, it is the final, intimate gesture of a timeless beauty ritual.
Piper Nigrum Scented Candle: Dark, vibrant and spicy, this candle burns with character. Fresh aromatic sparks meet incense, woods and balsamic warmth, creating an atmosphere that feels both ancient and alive — like a hidden study filled with maps, spices and quiet thoughts.
Tropicana Eau de Toilette (Vintage Collection): Sun-drenched and sensual, with a juicy, exotic radiance softened by creamy, floral nuances. It evokes a distant, imaginary island where fruits, flowers and warm skin meet under golden light.
© Sigurd Magnor Killerud
© Sigurd Magnor Killerud
Dr. Vranjes Firenze
Via Calimala, 29
A Florence-born institution, Dr. Vranjes Firenze combines olfactory elegance with design precision. Best known for home fragrances and iconic diffusers inspired by the city’s domes and architecture, the maison now extends its vision to personal perfumes and care products, embodying a contemporary, luxurious take on daily rituals. We’ve previously explored the Dr. Vranjes Firenze home fragrance inspired by Christmas, one of the brand’s many iconic creations.
© Sigurd Magnor Killerud
The Store
Tucked into one of Florence’s bustling central streets, the boutique is an intimate sanctuary of scent. Shelves lined with diffusers, sprays, and personal perfumes invite discovery, while the attentive staff guide visitors through a journey of olfactory education and delight. Each visit becomes an exploration, whether discovering a delicate floral note or layering scents to create a signature atmosphere at home.
Three standout creations to discover here
© Sigurd Magnor Killerud
Peonia Black Jasmine Diffuser: Luminous and refined, this fragrance balances floral brightness with a discreet, almost powdery depth. It fills the space like a bouquet placed in a sunlit room, elegant and quietly expressive.
Miele e Limone Head Soap: A gentle indulgence combining sweet and citrus notes for the cleansing ritual. A comforting embrace of sweetness and brightness. Honeyed softness meets a clean citrus spark, creating a gentle, nurturing sensation — like washing with liquid sunlight.
Chiaroscuro Eau de Parfum: A personal fragrance perfect for a wearer who embraces nuance and elegance. A refined play of light and shade. Fresh and aromatic at first, then deeper and more enveloping, it feels measured, thoughtful, almost architectural — structured yet sensual, understated yet memorable.
© Sigurd Magnor Killerud
© Sigurd Magnor Killerud
Campomarzio70 has become a reference point for fragrance connoisseurs in Italy and beyond. The brand is a curator, blending niche perfumes with contemporary design sensibility. Each store offers a dialogue between scent, creativity, and aesthetic intelligence, creating a space where discovery and inspiration intertwine.
The Store
© Sigurd Magnor Killerud
In Florence, Campomarzio70’s showroom is a modern haven for scent explorers. Minimalist displays, thoughtfully arranged bottles, and curated collections encourage visitors to touch, test, and immerse themselves in fragrance. The boutique embodies a balance between sophistication and playfulness — every corner suggests a story, an emotion, a scent waiting to be discovered.
Three standout creations to discover here
© Sigurd Magnor Killerud
The Essential Bland N70 Home Fragrance: Subtle yet evocative, a fragrance to define the character of your space. Warm, atmospheric and enveloping. Amber and vanilla melt into soft woods, creating a cocoon-like ambiance that feels minimal, modern and effortlessly elegant.
The Essential Bland N70 Hand and Body Lotion: A luxurious companion to daily rituals, scented with gentle, enveloping notes. Hydrating and delicately scented, it leaves the skin wrapped in a subtle, woody sweetness. Simple, refined, addictive in its quiet sophistication.
Club70 in collaboration with Anomalia Paris: A bold, modern perfume that marries innovation and tradition, inviting the wearer to a unique olfactory journey. A contemporary floral-woody signature with a soft, musky soul. Bright at first, then tender and velvety, it clings to the skin like a memory, both intimate and luminous.
© Sigurd Magnor Killerud
Discover more about Campomarzio70 Firenze
A Florentine Journey Through Scent
Visiting these boutiques is more than shopping — it is an intimate journey into Florence itself. The streets, the palaces, and the quiet courtyards become part of the olfactory experience. In Villoresi, you feel the grandeur of history; in Dr. Vranjes, the precision and elegance of modern Florence; and in Campomarzio70, the thrill of creative discovery. Each fragrance tells a story, invites a ritual, and transforms a fleeting moment into a memory.
In a city defined by art and beauty, these perfumed salons are secret galleries where the language of scent becomes a guide, a companion, and a doorway to the soul of Florence.