Special Fragrances and Where to Find Them: London Edition
London is not only a capital of culture, fashion and music — it is also one of the world’s most exciting cities for fragrance lovers. Here, heritage maisons coexist with radical creative studios, and historic department stores host some of the most exclusive perfume experiences on the planet. From royal-inspired opulence to experimental Scottish artistry and underground niche discoveries, this guide explores three essential destinations for special fragrances in London.
© Sigurd Magnor Killerud
Boadicea The Victorious at Harrods – Salon de Parfums
87–135 Brompton Rd
An iconic British heritage maison, Boadicea The Victorious draws inspiration from strength, power and regal grandeur. Each bottle is crowned with a distinctive shield and precious-metal cap, turning every fragrance into an object of art as much as a personal signature. Crafted in England and worn worldwide, the house represents bold luxury fused with storytelling.
The Space
Rather than a traditional standalone boutique, Boadicea is housed inside one of the most exclusive fragrance destinations in the world: the Salon de Parfums at Harrods. This private, invitation-only environment is designed to offer a completely immersive and intimate experience. Recently relocated to the 6th floor, the boutique now showcases a new visual identity while preserving an atmosphere of quiet opulence. Here, visitors can explore exclusive editions available only at Harrods — a true destination within a destination.
© Sigurd Magnor Killerud
Three standout creations to discover here
© Sigurd Magnor Killerud
Majestic – Harrods Exclusive
Created to honor the special bond between Boadicea and Harrods, this fragrance is a true collector’s piece. Its shield bears the image of the iconic storefront, transforming the flacon into a memory of London itself. Rich, elegant and deeply British in spirit, it is a scented keepsake of an extraordinary visit.Decadence – Harrods Exclusive
A bold and indulgent creation by master perfumer Christian Provenzano. This fragrance magnifies the signature Boadicea DNA: power, depth and undeniable presence. It is intense, luxurious and made for those who step into a room and command attention without a word.Opulence
Following the success of Decadence, Opulence explores a new facet of strength through leather as its central note. Adorned with blue sapphire stones on the shield, it is both regal and contemporary — a confident scent that leaves a hypnotic, lingering trail.
© Sigurd Magnor Killerud
© Sigurd Magnor Killerud
Jorum Studio
2 Marylebone Street
Jorum Studio is a creative collective based in Scotland, known for its poetic, experimental and deeply evocative approach to perfumery. Their fragrances are inspired by land, weather, memory and texture — translating landscapes into scent in a way that feels both abstract and emotional.
© Sigurd Magnor Killerud
The Store
The London boutique, newly opened in Marylebone, is a natural extension of the brand’s artistic identity. Located in one of the city’s most vibrant and inspiring neighbourhoods, the store feels like a modern studio-lab where ideas, materials and emotions meet. Minimal, thoughtful and intimate, it invites you to slow down, test and reflect — a quiet refuge from the city’s rhythm.
Three standout creations to discover here
© Sigurd Magnor Killerud
Rushlight – Limited Edition Scented Candle
Inspired by solitude on a rugged mountainside, Rushlight is a contemplative, atmospheric candle. Notes of cypress, cedarwood, linden blossom and vetiver create a feeling of stillness and inner warmth — like light flickering in a remote stone cottage.Pony Boy – Extrait de Parfum (Read about it)
Playful yet grounded, this extrait balances tart rhubarb, fig and pink grapefruit against earthy undertones of vetiver, lotus and cedarwood. It’s a fragrance that feels alive, textured and slightly wild — both tender and rebellious.Pluk! – Extrait de Parfum (New Release)
A joyful, unexpected tribute to the humble tomato. Pluk! is vibrant, green and deliciously unconventional, blending tomato leaf, basil, pine nut and Sichuan pepper into an edible, sun-drenched fantasy. Bright, bold and beautifully avant-garde.
© Sigurd Magnor Killerud
© Sigurd Magnor Killerud
Bloom
4 Slingsby Place
More than a boutique, Bloom Perfumery is an institution. Often described as one of the world’s great scent library, it has been a reference point for niche and artistic perfumery for years. Here, cult classics sit beside rare, daring and highly experimental creations from independent perfumers across the globe.
© Sigurd Magnor Killerud
The Store
Tucked away in the streets of Covent Garden, Bloom feels like a hidden sanctuary for scent researchers and collectors. The atmosphere is relaxed and unpretentious, encouraging discovery without pressure. Each shelf tells a different story, and every visit promises something new.
Three standout creations to discover here
© Sigurd Magnor Killerud
Tyrannosaurus Rex – Zoologist Perfumes
Dark, smoky and primal, this cult fragrance is a visceral olfactory experience. With resins, leather, incense and deep woods, it evokes something ancient and untamed. A scent for the brave and the curious.Ayiti – The Earthy – MABRA PARFUMS
A tribute to the raw beauty of Haiti, this modern woody aromatic composition revolves around three powerful notes: bergamot, Haitian vetiver and patchouli. Deep, grounding and spiritual in character.Nuit de Bakélite – Naomi Goodsir
A green yet luminous floral composition led by tuberose and tomato leaf, enriched with leather, tobacco and resin. It is both retro and futuristic, bold and elegant — a true classic of contemporary niche perfumery.
© Sigurd Magnor Killerud
Discover more about Bloom Perfumery London
A City Written in Scent
In London, fragrance is not an accessory — it is part of identity, culture and expression. From the regal exclusivity of Harrods to the poetic landscapes of Scotland and the experimental heart of Covent Garden, each destination reveals a different soul of the city.
To explore these spaces is to walk through multiple worlds: power and history, creativity and nature, risk and refinement. And in every bottle, a piece of London remains — invisible, intimate and unforgettable.