Beyond monuments and museums, Florence reveals another map — one drawn in scent. Three destinations where fragrance tells the story of heritage, research and quiet luxury.

Step into the Museo Villoresi and discover the art of fragrance, where history and scent intertwine. From ancient essences to modern creations, each aroma tells a story.

Engage your senses in this journey of olfactory exploration and let perfume transport you to another world.